Logo & Branding Design

Logo & Branding Design

Creating a logo for your growing eCommerce business is more than just hastily throwing your company’s name on top of a relevant image. Taking the time to develop an aesthetically pleasing logo is an extremely important step in solidifying your brand image. Every logo doesn’t need to be complex, but they do need to be unique. Creating something that will give people a reason to remember your company is a huge step towards success. After all, when someone is looking to conduct business in a particular field, nine times out of ten they’re going to contact the most memorable company first. A quality, eye catching logo will accomplish precisely that, giving your site the leg up on your competition.

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Why do you need a logo?

A very common question in the world of eCommerce is why does a company need to take the time to design a high quality logo? Is the important thing not the product or service being offered? The answer is simple: creating success online is very much like a giant puzzle. There is not one big thing you need to be doing, but rather quite a few different things. Creating a memorable logo should be one of the first steps for you and your site. Think of it as your site's business card; it's a visual concept that will help potential customers remember you, that's really the whole idea of a logo. Think for a moment of some of the biggest companies in the world: McDonald's, Nike, FedEx, etc. They all have logos that are equal parts simple and memorable. This is why a logo should be designed along with the site itself, so they complement each other and work in tandem.

What is 'branding?'

"Branding" in a broad sense, and in regards to web design, is the concept of creating one large image for a company through the design of smaller elements. These elements include a memorable logo and the look and feel of the website itself. What branding really is, is building a reputation of sorts that sticks in the mind of site visitors. Everything from the colors to the font being used on a site contribute to the branding image that the company sets forth. On the surface these things may seem trivial, but it is all intended to play on the subtleties and emotional responses that occur when a visitor lands on your site.